Every brand has a beginning. Some start with big boardroom strategies, others with market research and analytics. But Amar Dairy?
It began with a simple glass of milk.
One fine day in the early 90s, Parmanandji Khatri, a restaurant owner in Bodwad near Jalgaon, noticed something off. The milk being delivered to his popular hotel, Amar Hotel, wasn’t quite the same. The quality had started to decline. Now, anyone else might have shrugged it off—but not Parmanandji.
For him, quality was non-negotiable. His restaurant earned its reputation because every plate of food reflected honesty, freshness, and care. So why should the milk be any different?
Instead of switching suppliers or compromising, he decided to tackle the issue at its root. He reached out directly to local farmers, proposing something simple: You milk it, I’ll take it—no middlemen, no nonsense. And just like that, Amar Dairy took its first step.
The Humble Beginnings
At first, it was just about fulfilling the restaurant's needs. The morning milk was used during the day, but the evening milk? That became a new challenge.
Rather than let it go to waste, Parmanandji started a small retail outlet. People came, tasted the difference, and began to ask for more. That’s the thing about quality—it speaks for itself.
Word of mouth took over, and what started as a 25-litre-a-day dairy slowly transformed into something much bigger.
Today, Amar Dairy isn’t just a brand. It’s a movement. A commitment. A community of over 20,000 farmers, 800+ empowered villages, and a daily handling capacity of 1.5 lakh litres of milk across 10+ districts and multiple states.
The Man Behind the Mission
At the heart of this journey is Late Mr. Parmanand N. Khatri—a man who didn’t just build a business, but a vision.
He wasn’t just a restaurateur. He was a philanthropist, a visionary, and a firm believer in community-driven development. He saw potential not just in profits, but in people. His model of directly working with farmers wasn’t just a business move—it was a belief that growth happens when we grow together.
Today, Amar Dairy continues to follow in his footsteps, not just as a dairy producer, but as a partner to thousands of farmers and families.
What Makes Amar Dairy So Unique?
There’s dairy, and then there’s Amar Dairy. Here’s what makes the difference:
1. Uncompromised Quality
At Amar Dairy, quality isn’t an accident—it’s a constant choice. The brand has invested in high-end quality monitoring systems from Denmark, tracking the milk’s health at every stage. ISO certification is just around the corner, but what’s more impressive is the trust of thousands of customers who know Amar Dairy delivers what it promises.
2. Empowering Farmers, Not Using Them
It’s not just about collecting milk. Amar Dairy actively educates and empowers farmers through regular training sessions. From hygiene practices to nutrition, farmers are continuously supported with knowledge and resources. This isn’t just business—it’s an ecosystem of care.
3. No Middlemen, No Margin for Error
By cutting out the middlemen and working directly with farmers, Amar Dairy ensures complete transparency and traceability. This keeps the milk fresher, the pricing fairer, and the quality in absolute control.
4. Own Distribution, Always on Time
From the farm to your doorstep, Amar Dairy ensures a smooth journey with its own fleet of delivery vehicles and distributors across Akola, Buldhana, Jalgaon, and Amravati. That means fresh milk, every single time—without compromise.
5. Affordability Without Cutting Corners
Let’s be honest—good food shouldn’t cost a fortune. Amar Dairy is known for its competitive pricing without ever dropping the bar on quality. Customers get value, not just volume.
Delicious Products with a Loyal Fan Base
Amar Dairy isn’t just about milk. The brand offers a delightful range of dairy products—each made with the same care and tradition.
Love dessert? Try their Shrikhand (500g)—normally Rs. 140, now at Rs. 115
Craving something cool? Their Mango Lassi is a refreshing treat—now only Rs. 24 (down from Rs. 35)
From ghee to paneer, lassi to curd, every product reflects the legacy of Amar Dairy’s origins—simple, honest, and full of flavour.
A Legacy That Lives On
Amar Dairy was built on a question: Why settle for less when we can create better?
Today, 30+ years later, that question still drives every decision, every partnership, and every product. It’s not just about dairy. It’s about building trust, nourishing communities, and keeping traditions alive—one litre at a time.
If you believe in food that’s clean, ethically sourced, and rooted in values—then you’ll love what Amar Dairy brings to your table.
Experience the purity. Join the story. Taste the tradition.
